Automation of 'I Want' on WhatsApp and Telegram: How It Works and Why Everyone Is Using It

Automation of 'I Want' on WhatsApp and Telegram: How It Works and Why Everyone Is Using It

What is 'I Want' automation?

'I Want' automation is a strategy where the content creator asks followers to comment a keyword (usually 'I WANT', 'WANT', 'LINK', or 'YES') on a post, and they automatically receive the promised content in DM — it can be a purchase link, free material, discount coupon, or access to an exclusive offer.

This strategy has gone viral on Brazilian WhatsApp/Telegram for a simple reason: it works. It combines public engagement (comments that boost the post's reach) with private conversion (DM with sales link).

Why does the 'I Want' strategy work so well?

1. Public commitment

When someone publicly comments 'I WANT', they are making a micro-commitment. This increases the likelihood of conversion because the person has already expressed interest — unlike just seeing a post and leaving.

2. Multiplied social proof

Each 'I WANT' comment serves as social proof for other followers. When someone sees dozens or hundreds of comments, they think: 'If so many people want it, it must be good.' This creates a snowball effect.

3. Algorithmic boost

Comments are one of the strongest engagement signals for the WhatsApp/Telegram algorithm. Posts with many comments receive 3-5x more reach, which generates more views, more comments, and more sales.

4. Private sales channel

DM is the channel with the highest conversion rate on WhatsApp and Telegram. By taking the conversation to DM, you have the follower's exclusive attention — without distractions from other posts or ads.

How to implement 'I Want' automation

Step 1: Create high-value content

The post needs to generate genuine desire. It’s not enough to just ask 'comment I WANT' — the follower needs to want something specific and valuable.

Good examples:

  • 'I created a checklist with the 30 best suppliers in niche X. Comment I WANT and I’ll send it in DM.'
  • 'This strategy made me earn R$15K in a week. Comment SECRET to receive the step-by-step.'
  • 'I set aside a 40% coupon for the first 50 who comment DISCOUNT.'

Step 2: Set up the automation

In DivulgaNinja:

  1. Access the comment automation section
  2. Define the trigger keyword (e.g., 'WANT')
  3. Set up the message that will be sent in DM
  4. Activate the automation

Step 3: Publish and monitor

Publish the post and track the results. The automation starts working immediately — each comment with the keyword generates an automatic send in DM.

Step 4: Optimize

Analyze metrics and optimize:

  • Which keyword generates the most comments?
  • Which type of offer converts the most?
  • Which post format (Reels, carousel, image) performs best?

5 variations of the 'I Want' strategy

1. Classic 'I Want' (sales link)

Post showing product → 'Comment WANT to receive the link in DM' → Automation sends purchase link

2. Content 'I Want' (lead magnet)

Educational carousel → 'Comment MATERIAL to receive the guide

The questions our community asks the most

If one of these questions is what's holding your start back, it's probably answered right below.

How do I schedule a WhatsApp message?

The regular app does not schedule on its own: people who publish at fixed times use a scheduling tool connected to the number. With DivulgaNinja you build the offer once, pick the times and it goes out to the chosen groups and channels.

What is WhatsApp automation and what is it for?

It means preparing everything that repeats: offer catalogue, artwork, copy and publishing times. Instead of opening group by group, you organise the day's schedule in one place and publishing happens on time across every connected channel.

What does WhatsApp Business offer?

Business profile, catalogue, labels, quick replies and a greeting message. Those organise conversations; building offers and publishing them across many groups and channels at the right time is what a promotion tool like DivulgaNinja handles.

How do I create a Telegram bot?

Message @BotFather, send /newbot, choose a name and username and store the token. For deal promotion, though, most affiliates publish straight to the channel with scheduling, because members see the offer in the timeline.

How do I set up automation for WhatsApp?

Decide three things: which products go out, which copy and artwork go with each one, and at what times. Once that is set, the tool handles execution and you spend your time picking better offers.

Can I publish to several groups at the same time?

Yes. You connect your WhatsApp groups and Telegram channels, build the post once and choose where and when it goes out. That is what keeps dozens of channels active without copy-pasting all day.