Automation of 'I Want' on WhatsApp and Telegram: How It Works and Why Everyone Is Using It

Automation of 'I Want' on WhatsApp and Telegram: How It Works and Why Everyone Is Using It

What is 'I Want' automation?

'I Want' automation is a strategy where the content creator asks followers to comment a keyword (usually 'I WANT', 'WANT', 'LINK', or 'YES') on a post, and they automatically receive the promised content in DM — it can be a purchase link, free material, discount coupon, or access to an exclusive offer.

This strategy has gone viral on Brazilian WhatsApp/Telegram for a simple reason: it works. It combines public engagement (comments that boost the post's reach) with private conversion (DM with sales link).

Why does the 'I Want' strategy work so well?

1. Public commitment

When someone publicly comments 'I WANT', they are making a micro-commitment. This increases the likelihood of conversion because the person has already expressed interest — unlike just seeing a post and leaving.

2. Multiplied social proof

Each 'I WANT' comment serves as social proof for other followers. When someone sees dozens or hundreds of comments, they think: 'If so many people want it, it must be good.' This creates a snowball effect.

3. Algorithmic boost

Comments are one of the strongest engagement signals for the WhatsApp/Telegram algorithm. Posts with many comments receive 3-5x more reach, which generates more views, more comments, and more sales.

4. Private sales channel

DM is the channel with the highest conversion rate on WhatsApp and Telegram. By taking the conversation to DM, you have the follower's exclusive attention — without distractions from other posts or ads.

How to implement 'I Want' automation

Step 1: Create high-value content

The post needs to generate genuine desire. It’s not enough to just ask 'comment I WANT' — the follower needs to want something specific and valuable.

Good examples:

  • 'I created a checklist with the 30 best suppliers in niche X. Comment I WANT and I’ll send it in DM.'
  • 'This strategy made me earn R$15K in a week. Comment SECRET to receive the step-by-step.'
  • 'I set aside a 40% coupon for the first 50 who comment DISCOUNT.'

Step 2: Set up the automation

In DivulgaNinja:

  1. Access the comment automation section
  2. Define the trigger keyword (e.g., 'WANT')
  3. Set up the message that will be sent in DM
  4. Activate the automation

Step 3: Publish and monitor

Publish the post and track the results. The automation starts working immediately — each comment with the keyword generates an automatic send in DM.

Step 4: Optimize

Analyze metrics and optimize:

  • Which keyword generates the most comments?
  • Which type of offer converts the most?
  • Which post format (Reels, carousel, image) performs best?

5 variations of the 'I Want' strategy

1. Classic 'I Want' (sales link)

Post showing product → 'Comment WANT to receive the link in DM' → Automation sends purchase link

2. Content 'I Want' (lead magnet)

Educational carousel → 'Comment MATERIAL to receive the guide

The questions our community asks the most

We collected the questions beginners ask us the most and answered each one in a sentence, the way we answer in support.

Which affiliate program is best to start with?

Start with the store your audience already buys from: fashion audiences fit Shein and Shopee, tech audiences fit Amazon, AliExpress and Mercado Livre. Once you have rhythm, add a digital product for the higher commission per sale.

How do I become an affiliate?

Pick a program (marketplace or digital product), register for free with the account you already use, list where you will promote and wait for approval, which usually takes one to two days.

How much do affiliates earn?

Marketplaces pay a percentage of each order, typically single to low double digits, while digital products pay far more per sale. Consistency across channels matters more than the program you pick.

Do I need a company or a large audience to start?

No. Most programs accept individuals, and groups with a few dozen engaged people are enough to be approved and make the first sales.

Do I need a company to be an affiliate?

Not to start. Most programs accept individuals and pay directly to the registered bank account. Incorporating becomes a choice once revenue grows.

Can I be an affiliate without showing my face?

Yes. Many affiliates work entirely through messaging groups and channels using text, product images and links. Trust comes from the quality and consistency of the offers.