How to Capture Leads on WhatsApp and Telegram Directly via DM: Complete Strategy
Why Capture Leads via WhatsApp/Telegram groups?
The WhatsApp/Telegram groups is the channel with the highest open and response rates in digital marketing. While email marketing has an open rate of 20-25%, messages in WhatsApp/Telegram groups achieve open rates of 80-90%. This means that DM is currently the best channel for capturing and nurturing leads.
Capturing leads via DM means collecting contact information (email, WhatsApp, phone) from people interested in your product or service—directly within WhatsApp/Telegram, without redirecting them to external pages that may have high abandonment rates.
The Lead Capture Funnel via DM
Step 1: Attraction (Content)
Create content that attracts your target audience and generates genuine interest. Effective formats include:
- Reels with practical tips from your niche
- Educational carousels with high value
- Stories showing real results
- Lives answering questions
Step 2: Conversion (CTA + Trigger)
At the end of the content, ask for a clear action that leads the follower to the DM:
- "Comment WANT to receive the complete material"
- "Reply YES in the Story to participate"
- "Send CHECKLIST in the DM to download"
Step 3: Capture (DM Automation)
When the follower activates the trigger, the automation from DivulgaNinja automatically sends:
- Personalized welcome message
- The promised content (link, PDF, video)
- Request for contact data: "To send exclusive updates, what is your best email?"
Step 4: Nurturing (Automatic Sequence)
After capturing the lead, send a nurturing sequence:
- Day 1: additional value content
- Day 3: social proof (testimonials, results)
- Day 5: offer with exclusive benefit for leads
Data You Can Capture via DM
- Email: for email marketing and remarketing
- WhatsApp: for direct support and broadcast lists
- Phone: for commercial contact in B2B sales
- City/State: for geographic segmentation
- Specific interest: to personalize offers
5 Lead Capture Strategies That Work
1. Free eBook or checklist
Offer rich material in exchange for email. "Comment EBOOK to receive our complete guide on [topic]. I will only ask for your email to send it."
2. Exclusive coupon
"Want 20% off? Comment COUPON and in the DM I will only ask for your email to send the exclusive code."
3. VIP list
"I’ve created a VIP list with exclusive offers. Reply VIP in the Story and send me your WhatsApp to be part of it."
4. Free class or webinar
"Next week I have a free class on [topic]. Comment CLASS and in the DM I will reserve your spot—I just need your best email."
5. Challenge or content series
"Join the 7-Day [topic] Challenge. Comment CHALLENGE and in the DM I will send the daily material—I just need your email to ensure you receive everything."
Lead Capture Metrics
| Metric | Reference Benchmark |
|---|---|
| Content Conversion Rate |
The questions our community asks the most
These are the questions that come up the most in our groups and support channels about this topic. Each one is answered straight to the point.
How much do affiliates earn?
Marketplaces pay a percentage of each order, typically single to low double digits, while digital products pay far more per sale. Consistency across channels matters more than the program you pick.
Do I need a company or a large audience to start?
No. Most programs accept individuals, and groups with a few dozen engaged people are enough to be approved and make the first sales.
Do I need a company to be an affiliate?
Not to start. Most programs accept individuals and pay directly to the registered bank account. Incorporating becomes a choice once revenue grows.
Can I be an affiliate without showing my face?
Yes. Many affiliates work entirely through messaging groups and channels using text, product images and links. Trust comes from the quality and consistency of the offers.
How do I post to many groups at once?
By organising your offer catalogue and schedule in one place: you set the times and the system publishes to every connected group and channel. That is what keeps dozens of channels active without copy-pasting all day.
Which affiliate program is best to start with?
Start with the store your audience already buys from: fashion audiences fit Shein and Shopee, tech audiences fit Amazon, AliExpress and Mercado Livre. Once you have rhythm, add a digital product for the higher commission per sale.