Comparison: Shopee vs Amazon vs Magalu vs Mercado Livre — Which Affiliate Program Pays More?
Why compare affiliate programs?
Successful affiliates work with multiple platforms simultaneously. Each marketplace has its advantages, different commissions, and specific audiences. Choosing the right platform for each product can be the difference between earning R$500 or R$5,000 per month.
In this comparison, we analyze the 4 main affiliate programs in Brazil: Shopee, Amazon, Magazine Luiza (Magalu), and Mercado Livre.
General comparison table
| Criterion | Shopee | Amazon | Magalu | Mercado Livre |
|---|---|---|---|---|
| Average commission | 8-14% | 3-13% | 4-12% | 6-12% |
| Cookie window | 7 days | 24 hours | Variable | Variable |
| Payment in | BRL | BRL | BRL | BRL |
| Free shipping | Common | Prime | Frequent | Frequent |
| Free registration | Yes | Yes | Yes | Yes |
| Requires CNPJ | No | No | No | No |
Values are estimates based on public data and may vary with program updates.
Detailed analysis by platform
Shopee — Best for fashion and accessories
Strengths:
- Highest commissions in fashion and beauty (up to 14%)
- Frequent promotions with extra commissions
- Frequent coupons and discounts attract buyers
- Subsidized free shipping on many products
Weaknesses:
- Perception of lower quality in some niches
- Delivery times can be long for imported products
- Affiliate panel interface can be confusing for beginners
Ideal for: fashion, beauty, accessories, home, and decor.
Amazon — Best for electronics and books
Strengths:
- 24-hour window that commissions everything the visitor buys
- Premium brand with high trust
- Fast Prime delivery
- Excellent for books (commission 8-10%)
Weaknesses:
- Low commissions on electronics (3-5%)
- Requires 3 sales in 180 days to keep account active
- Less variety than Mercado Livre in some categories
Ideal for: books, premium electronics, toys, sports goods.
Magalu — Best for appliances
Strengths:
- Extremely reliable brand in Brazil
- Fast delivery and robust logistics
- Installments up to 12x without interest
- Simple Partner Program to use
Weaknesses:
- Moderate commissions on electronics
- Lower presence in fashion and accessories
- Program may have regional limitations
Ideal for: appliances, smartphones, furniture, white goods.
Mercado Livre — Best for variety
Strengths:
- Largest variety of products in Brazil
- Mercado Pago facilitates payment
- Free shipping on many products
- Extremely well-known brand
Weaknesses:
- Multiple sellers with variable quality
- Affiliation process can be more restrictive
- Median commissions in some categories
Ideal for: general variety, automotive, tools, niche products.
Which platform to choose?
The correct answer is: all. Professional affiliates do not limit themselves to one platform. The est
The questions our community asks the most
We collected the questions beginners ask us the most and answered each one in a sentence, the way we answer in support.
How do I withdraw Shopee affiliate commission?
Withdrawals come out of the released balance to the bank account or wallet registered in the dashboard, above the program's minimum. Keeping banking and tax details current avoids the most common cause of rejected payouts.
How long does the Shopee affiliate cookie last?
The link itself keeps working; what is short is the attribution window that starts on the click. Republishing offers regularly restarts that window for every new click.
Do I need a company to become a Shopee affiliate?
No. Individuals can register and receive payouts in a personal bank account. A company only becomes useful once commission volume grows and you want cleaner accounting.
How many groups can I promote to at the same time?
There is no fixed cap: the practical limit is how many channels you can keep supplied with fresh, relevant offers. That is where scheduling helps, since one organised post reaches every group at the times you choose.
How long does a Shopee affiliate link last?
The link keeps working; what expires is the attribution window that starts when someone clicks it. Republishing your offers regularly restarts that window for every new click.
What is the best time to post Shopee offers?
Early morning, lunchtime and early evening usually perform best, when people have their phone in hand. Covering those three blocks every day beats posting many times on a single day.