Shopee Affiliate Program 2026: How to Earn Commissions on WhatsApp and Telegram
What is the Shopee affiliate program?
The Shopee affiliate program allows content creators, influencers, and digital entrepreneurs to earn commissions by promoting products from the platform. You share product links on WhatsApp and Telegram, and when someone makes a purchase through your link, you receive a percentage of the sale value.
Shopee is one of the largest e-commerce platforms in Brazil, with millions of products and competitive prices. For those working with WhatsApp/Telegram, the Shopee affiliate program is one of the most accessible ways to monetize an audience — there is no need to have your own product, stock, or logistics.
How to register for the Shopee affiliate program
Step by step
- Access the Shopee website and look for the affiliate section
- Click on "Sign Up" and fill in your details
- Provide your promotional channels (WhatsApp/Telegram, blog, YouTube, etc.)
- Wait for approval (usually takes 1-3 business days)
- Once approved, access the affiliate panel to generate your links
Requirements
- Have an active Shopee account
- Have at least one promotional channel (WhatsApp/Telegram profile, blog, YouTube channel)
- Accept the program terms
- No minimum follower count is required
Commissions and how payment works
Commission structure
Shopee's commissions vary by product category. Market references:
| Category | Estimated Commission |
|---|---|
| Fashion and Accessories | 10-14% |
| Beauty and Care | 8-12% |
| Electronics | 5-8% |
| Home and Decoration | 8-12% |
| Food | 6-10% |
Commissions may vary according to promotional campaigns and program updates. Check the official panel for updated values.
Cookie and attribution
Shopee uses a cookie system to attribute sales. When someone clicks on your link, there is an attribution window (usually 7 days) during which any purchase by the user generates a commission for you.
Payment
Payments are made monthly, usually via bank transfer or credit on Shopee, after reaching the minimum withdrawal amount.
Strategies to sell as a Shopee affiliate on WhatsApp and Telegram
1. Defined niche
Choose a specific niche and create focused content. Generic profiles ("offers of everything") convert less than specialized profiles ("best skincare finds on Shopee").
2. Reviews in Reels
Create short Reels (15-30 seconds) showcasing the product, its features, and honest opinion. Include a CTA to access the link in bio or comment a keyword.
3. Comparisons in carousel
"Shopee vs Amazon: where is it cheaper?" — Comparisons generate a lot of engagement and saves.
4. Unboxing Stories
Show the arrival of products in real-time. Unboxing generates curiosity and trust because it proves that you actually bought and tested.
5. Link automation
With DivulgaNinja, set up automation to send affiliate links via D
The questions our community asks the most
We collected the questions beginners ask us the most and answered each one in a sentence, the way we answer in support.
What is the best time to post Shopee offers?
Early morning, lunchtime and early evening usually perform best, when people have their phone in hand. Covering those three blocks every day beats posting many times on a single day.
How do I become a Shopee affiliate?
Sign up for Shopee Affiliate using the same account you already shop with, fill in your details and list where you will promote (WhatsApp group, Telegram, Instagram or a channel). Approval usually takes 24 to 48 hours and costs nothing.
How much does a Shopee affiliate earn?
Commission depends on the category, usually between 5% and 14% of the order value, with seasonal campaigns paying more. Because Shopee's average order value is low, the affiliates who earn well are the ones working with volume across several channels.
How do I create a Shopee affiliate link?
Open the product, tap share and pick the affiliate link option, or paste the product URL into your Shopee Affiliate dashboard. Use a separate link per channel so you can tell which group actually sells.
How do I sell on Shopee as an affiliate?
Pick products with good ratings and free shipping, put the price and the discount in the first line of the message, and post when your audience is on their phone. Posting only once a day is the most common reason for low sales.
Do I need a company to become a Shopee affiliate?
No. Individuals can register and receive payouts in a personal bank account. A company only becomes useful once commission volume grows and you want cleaner accounting.