Magalu Partner: The 10 Most Frequently Asked Questions and the 3 Biggest Mistakes

The Magalu Partner program has established itself as one of the main gateways to affiliate marketing in Brazil. Unlike global platforms that focus solely on links, the Magazine Luiza ecosystem allows anyone to create their own personalized digital showcase, selling everything from appliances to grocery items with the trust of a brand that is part of the daily life of Brazilians.

For those who use WhatsApp/Telegram as their main promotional channel, the program offers a unique opportunity to monetize audience and authority. However, success in this business model requires more than just "posting the link in the bio." It is necessary to understand the technical machinery, compliance rules, and, above all, the tax obligations that accompany the growth of sales.

1. What is the Magalu Partner and how does it work today?

The Magalu Partner is an affiliate program divided into two fronts: the Promoter (individual) and Extra Income (focused on those who already have a CNPJ). Basically, you create a free virtual store within the Magazine Luiza ecosystem. By sharing links to specific products or your complete store, you earn a commission that varies between 1% and 12%, depending on the product category and your experience level (Bronze, Silver, Gold, or Diamond).

2. Do I need to pay to register or sell?

There is no registration fee or monthly fee. The program is completely free. This feature makes it extremely attractive for beginners. The platform profits from the sale of the product, and the partner earns the commission. Be wary of scams: Magalu never requests payments via PIX or card to "release" the affiliate registration.

3. How does the commission table work?

Commissions are dynamic. Categories like Fashion and Beauty tend to offer higher percentages (up to 12%), while Electronics and IT work with lower margins due to the high average ticket value and low market margin. Another crucial factor is your level in the program: the more you sell and meet training goals, the higher your level, and consequently, the better the commission rates for certain products.

4. How is the payment of commissions made?

The payment cycle occurs twice a month. Generally, sales made in the first half of the month are paid at the beginning of the following month, and those in the second half, in the middle of the following month. To receive, it is necessary to accumulate a minimum balance (currently R$ 50.00). The amount is deposited directly into the bank account linked to the CPF or CNPJ registered, as long as the ownership details match perfectly.

5. Can I use the official images and videos from Magazine Luiza?

Yes, as long as it is for the promotion of products within the program. Magalu provides marketing materials and explanatory videos. On WhatsApp/Telegram, creating your own content (unboxing, reviews, or setting up scenarios) tends to convert much more than just using official materials.