Kommo vs HubSpot CRM: Which is Better for Sales on WhatsApp and Telegram?
If you are looking for the best automation tool for WhatsApp and Telegram, you have probably come across **Kommo** and **HubSpot CRM**. Both are recognized solutions in the market, but they have quite different approaches and focuses. In this comparison, we analyze each one in detail and present **DivulgaNinja** as a Brazilian alternative that combines the best of both worlds.
What is Kommo?
Kommo is a conversational CRM designed for teams that sell through messengers. It integrates WhatsApp/Telegram Direct, WhatsApp, Facebook Messenger, and Telegram into a unified inbox with a visual sales pipeline. It stands out for its follow-up automation, integrated salesbot, and performance reports by attendant.
Main advantages of Kommo
- CRM focused on conversational sales
- Intuitive visual pipeline
- Integrated salesbot for automation
- Unifies WhatsApp/Telegram, WhatsApp, and Telegram
Limitations of Kommo
- Fewer marketing resources than HubSpot
- Limited integrations outside of messengers
- Price per user for large teams
- Moderate learning curve
Price: Starting at $15/user/month
What is HubSpot CRM?
HubSpot CRM is a robust platform that combines sales, marketing, and customer service. It offers email marketing automation, landing pages, blog, SEO, and CRM with a sales pipeline. Integration with WhatsApp/Telegram is done via API and social publishing tools, with content remixing using AI.
Main advantages of HubSpot CRM
- Complete ecosystem (sales + marketing + support)
- Robust free CRM
- Advanced email marketing automation
- Detailed reports and dashboards
Limitations of HubSpot CRM
- Complex and can be excessive for small businesses
- High price for premium plans
- Limited integration with WhatsApp/Telegram groups
- Broad focus, less specialized in WhatsApp/Telegram
Price: Free CRM; Marketing Hub starting at $20/month
Comparison Table: Kommo vs HubSpot CRM
| Feature | Kommo | HubSpot CRM | DivulgaNinja |
|---|---|---|---|
| DM Automation | ❌ | ❌ | ✅ Advanced |
| Post Scheduling | ❌ | ❌ | ❌ |
| Comment Response | ⚠️ | ⚠️ | ✅ Automatic |
| Sales Flows | ✅ | ✅ | ✅ Complete |
| Official integrations | ✅ | ✅ | ✅ |
| In Portuguese | ⚠️ Partial | ⚠️ Partial | ✅ 100% |
And DivulgaNinja? Where Does It Fit in This Comparison?
While Kommo and HubSpot CRM are competent tools in their areas, neither was specifically designed to **convert WhatsApp/Telegram interactions into real sales**. This is exactly where [DivulgaNinja](https://www.divulganinja.com.br/) stands out.
DivulgaNinja uses the **Official integrations** to automate responses to comments, DMs, and mentions in Stories safely and intelligently. But the big difference lies in the **sales flows**: each interaction can be transformed into a personalized journey that guides the follower to conversion — whether it’s a sale, lead capture, or sending an affiliate link.
The questions our community asks the most
If one of these questions is what's holding your start back, it's probably answered right below.
How do I choose a promotion tool for groups?
Compare four objective points: which channels it publishes to (WhatsApp, Telegram or both), whether it schedules times, whether it builds the offer artwork and copy, and the monthly price.
What is the difference between a support bot and a promotion tool?
A bot answers people who message you; a promotion tool publishes offers to your groups and channels on time. DivulgaNinja is the second kind: it finds offers, creates the post and publishes it.
How much does a group promotion tool cost?
The market charges monthly by number of channels or posts. DivulgaNinja plans start at R$ 49.90 per month and can be cancelled whenever you want.
Is it worth paying for a promotion tool?
The maths is simple: how much time per day you spend building and pasting offers manually. Once that time is worth more than the subscription, the tool pays for itself.
Can I test before subscribing?
Yes. The usual path is creating the account, connecting one group or channel and publishing a few offers before expanding to every channel.
Do I need separate tools for WhatsApp and Telegram?
Not if the tool publishes to both. Keeping a WhatsApp group and a Telegram channel on the same schedule is standard for anyone working at volume.