Kommo vs HubSpot CRM: Which is Better for Sales on WhatsApp and Telegram?
If you are looking for the best automation tool for WhatsApp and Telegram, you have probably come across **Kommo** and **HubSpot CRM**. Both are recognized solutions in the market, but they have quite different approaches and focuses. In this comparison, we analyze each one in detail and present **DivulgaNinja** as a Brazilian alternative that combines the best of both worlds.
What is Kommo?
Kommo is a conversational CRM designed for teams that sell through messengers. It integrates WhatsApp/Telegram Direct, WhatsApp, Facebook Messenger, and Telegram into a unified inbox with a visual sales pipeline. It stands out for its follow-up automation, integrated salesbot, and performance reports by attendant.
Main advantages of Kommo
- CRM focused on conversational sales
- Intuitive visual pipeline
- Integrated salesbot for automation
- Unifies WhatsApp/Telegram, WhatsApp, and Telegram
Limitations of Kommo
- Fewer marketing resources than HubSpot
- Limited integrations outside of messengers
- Price per user for large teams
- Moderate learning curve
Price: Starting at $15/user/month
What is HubSpot CRM?
HubSpot CRM is a robust platform that combines sales, marketing, and customer service. It offers email marketing automation, landing pages, blog, SEO, and CRM with a sales pipeline. Integration with WhatsApp/Telegram is done via API and social publishing tools, with content remixing using AI.
Main advantages of HubSpot CRM
- Complete ecosystem (sales + marketing + support)
- Robust free CRM
- Advanced email marketing automation
- Detailed reports and dashboards
Limitations of HubSpot CRM
- Complex and can be excessive for small businesses
- High price for premium plans
- Limited integration with WhatsApp/Telegram groups
- Broad focus, less specialized in WhatsApp/Telegram
Price: Free CRM; Marketing Hub starting at $20/month
Comparison Table: Kommo vs HubSpot CRM
| Feature | Kommo | HubSpot CRM | DivulgaNinja |
|---|---|---|---|
| DM Automation | ❌ | ❌ | ✅ Advanced |
| Post Scheduling | ❌ | ❌ | ❌ |
| Comment Response | ⚠️ | ⚠️ | ✅ Automatic |
| Sales Flows | ✅ | ✅ | ✅ Complete |
| Official Meta API | ✅ | ✅ | ✅ |
| In Portuguese | ⚠️ Partial | ⚠️ Partial | ✅ 100% |
And DivulgaNinja? Where Does It Fit in This Comparison?
While Kommo and HubSpot CRM are competent tools in their areas, neither was specifically designed to **convert WhatsApp/Telegram interactions into real sales**. This is exactly where [DivulgaNinja](https://www.divulganinja.com.br/) stands out.
DivulgaNinja uses the **Official Meta API** to automate responses to comments, DMs, and mentions in Stories safely and intelligently. But the big difference lies in the **sales flows**: each interaction can be transformed into a personalized journey that guides the follower to conversion — whether it’s a sale, lead capture, or sending an affiliate link.
The questions our community asks the most
We collected the questions beginners ask us the most and answered each one in a sentence, the way we answer in support.
How much do affiliates earn?
Marketplaces pay a percentage of each order, typically single to low double digits, while digital products pay far more per sale. Consistency across channels matters more than the program you pick.
Do I need a company or a large audience to start?
No. Most programs accept individuals, and groups with a few dozen engaged people are enough to be approved and make the first sales.
Do I need a company to be an affiliate?
Not to start. Most programs accept individuals and pay directly to the registered bank account. Incorporating becomes a choice once revenue grows.
Can I be an affiliate without showing my face?
Yes. Many affiliates work entirely through messaging groups and channels using text, product images and links. Trust comes from the quality and consistency of the offers.
How do I post to many groups at once?
By organising your offer catalogue and schedule in one place: you set the times and the system publishes to every connected group and channel. That is what keeps dozens of channels active without copy-pasting all day.
Which affiliate program is best to start with?
Start with the store your audience already buys from: fashion audiences fit Shein and Shopee, tech audiences fit Amazon, AliExpress and Mercado Livre. Once you have rhythm, add a digital product for the higher commission per sale.