How much does it cost to advertise on Google?

You set a daily budget and pay per click, and click prices vary a lot by sector. Before investing, check whether the same product already converts for free in your group.

How much does it cost to advertise on Facebook and Instagram?

It also runs on an auction, with a daily budget you define and billing per delivery. Small, continuous campaigns usually teach you more about the audience than one large spend.

How do I run an Instagram ad?

Use Ads Manager (or boost a post that already performed organically), then pick objective, audience and budget. For deal groups, messages or traffic to the invite link are usually the most useful objectives.

Which is better, Facebook Ads or Google Ads?

Google captures people already searching for the product; Facebook and Instagram create the desire. For deals and coupons social usually comes cheaper; for a specific product, search converts better.

Is it worth advertising on TikTok?

Cost per view is competitive and the format favours product demos. It pays off when you have video creative and a clear destination, usually the invite to the group or channel.

Can I work as an affiliate without paying for ads?

Yes, and that is how most people start: your own audience in a WhatsApp group and Telegram channel, with daily publishing and curation. Ads come later to speed up a base that already converts.

Google Ads vs YouTube Ads: Complete Comparison 2026

Google Ads vs YouTube Ads: Are They the Same Thing?

A common question: Are YouTube Ads and Google Ads the same platform? Technically **yes** — YouTube Ads is managed within Google Ads. However, in practice, they are completely different strategies. This article compares Google search ads with YouTube video ads.

How Each One Works

Google Ads (Search)

Displays **text** ads in Google search results. The advertiser selects keywords and pays when someone clicks (CPC). It is the most direct way to capture demand: the user is searching, you appear.

YouTube Ads

Displays **video** ads before, during, or after videos on YouTube. The advertiser pays per view (CPV) or per click (CPC). It is ideal for branding, education, and sales funnel. YouTube Ads Formats:

Skippable In-Stream: Skips after 5 seconds (pays only if watched 30s+)
Non-Skippable: 15 seconds mandatory
Bumper Ads: 6 seconds, non-skippable
Discovery Ads: Appears in YouTube search results
Shorts Ads: Ads between Shorts videos

Comparison

Criterion	Google Ads (Search)	YouTube Ads
Format	Text	Video
User Intent	Very High	Low to Medium
Average CPC Brazil	R$ 1.50-8.00	R$ 0.10-0.50
Average CPV Brazil	—	R$ 0.03-0.15
Best for	Direct conversion	Branding and education
Production Needed	Low (text)	High (video)
Reach Volume	Limited by search	Huge (YouTube is the 2nd search engine)
Remarketing	Good	Excellent (video audiences)

When to Use Each One

Google Ads (Search) is ideal when:

Your product/service is directly searched (
The questions our community asks the most
The same questions reach our community every week. Here they are, with short answers and no filler.
How much does it cost to advertise on Google?
You set a daily budget and pay per click, and click prices vary a lot by sector. Before investing, check whether the same product already converts for free in your group.
How much does it cost to advertise on Facebook and Instagram?
It also runs on an auction, with a daily budget you define and billing per delivery. Small, continuous campaigns usually teach you more about the audience than one large spend.
How do I run an Instagram ad?
Use Ads Manager (or boost a post that already performed organically), then pick objective, audience and budget. For deal groups, messages or traffic to the invite link are usually the most useful objectives.
Which is better, Facebook Ads or Google Ads?
Google captures people already searching for the product; Facebook and Instagram create the desire. For deals and coupons social usually comes cheaper; for a specific product, search converts better.
Is it worth advertising on TikTok?
Cost per view is competitive and the format favours product demos. It pays off when you have video creative and a clear destination, usually the invite to the group or channel.
Can I work as an affiliate without paying for ads?
Yes, and that is how most people start: your own audience in a WhatsApp group and Telegram channel, with daily publishing and curation. Ads come later to speed up a base that already converts.