Comparison: Shopee vs Amazon vs Magalu vs Mercado Livre — Which Affiliate Program Pays More?
Why compare affiliate programs?
Successful affiliates work with multiple platforms simultaneously. Each marketplace has its advantages, different commissions, and specific audiences. Choosing the right platform for each product can be the difference between earning R$500 or R$5,000 per month.
In this comparison, we analyze the 4 main affiliate programs in Brazil: Shopee, Amazon, Magazine Luiza (Magalu), and Mercado Livre.
General comparison table
| Criterion | Shopee | Amazon | Magalu | Mercado Livre |
|---|---|---|---|---|
| Average commission | 8-14% | 3-13% | 4-12% | 6-12% |
| Cookie window | 7 days | 24 hours | Variable | Variable |
| Payment in | BRL | BRL | BRL | BRL |
| Free shipping | Common | Prime | Frequent | Frequent |
| Free registration | Yes | Yes | Yes | Yes |
| Requires CNPJ | No | No | No | No |
Values are estimates based on public data and may vary with program updates.
Detailed analysis by platform
Shopee — Best for fashion and accessories
Strengths:
- Highest commissions in fashion and beauty (up to 14%)
- Frequent promotions with extra commissions
- Coupons and cashback attract buyers
- Subsidized free shipping on many products
Weaknesses:
- Perception of lower quality in some niches
- Delivery times can be long for imported products
- Affiliate panel interface can be confusing for beginners
Ideal for: fashion, beauty, accessories, home, and decor.
Amazon — Best for electronics and books
Strengths:
- 24-hour window that commissions everything the visitor buys
- Premium brand with high trust
- Fast Prime delivery
- Excellent for books (commission 8-10%)
Weaknesses:
- Low commissions on electronics (3-5%)
- Requires 3 sales in 180 days to keep account active
- Less variety than Mercado Livre in some categories
Ideal for: books, premium electronics, toys, sports goods.
Magalu — Best for appliances
Strengths:
- Extremely reliable brand in Brazil
- Fast delivery and robust logistics
- Installments up to 12x without interest
- Simple Partner Program to use
Weaknesses:
- Moderate commissions on electronics
- Lower presence in fashion and accessories
- Program may have regional limitations
Ideal for: appliances, smartphones, furniture, white goods.
Mercado Livre — Best for variety
Strengths:
- Largest variety of products in Brazil
- Mercado Pago facilitates payment
- Free shipping on many products
- Extremely well-known brand
Weaknesses:
- Multiple sellers with variable quality
- Affiliation process can be more restrictive
- Median commissions in some categories
Ideal for: general variety, automotive, tools, niche products.
Which platform to choose?
The correct answer is: all. Professional affiliates do not limit themselves to one platform. The est